An exploding industry, loan modification is a service needed by a large percentage of homeowners, especially those homeowners in an adjustable loan, short term fixed loan or option arm loans. These people are prime candidates for contacting with loan modification services and consultation. Lots of homeowners, especially those in adjustable mortgages, are in need of someone to consult them for loan modifications. Most have never even heard of the term, let alone the diverse techniques and strategies that go along with loan modification.

There will be an increasingly large demand for loan modification consultation and foreclosure prevention this year, and many years to come. It is a great time to begin marketing and offering free consultations to clients. Additionally, as a great long term strategy, these particular homeowners on these lead lists can make for great marketing on other financial services as debt settlement and other debt related financial services.