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Mail House Direct Blog

Recently in Automotive Marketing Category

Another Postage Increase


May 11, 2009.....and another postage increase from our friends at the USPO.  The timing could not be worse for companies caught in this recession/economic downturn.  While the rest of us are cutting expenses, eliminating raises, freezing hiring and generally "hunkering down", the government in its forward thinking figures that it can increase revenues through new taxes, including the user tax on the US Mail.....which takes the form of a postage increase. After years of not passing these increases onto our customers, it is necessary to adjust our pricing to accomodate this newest annual increase.  Stay tuned....we are developng some new
Bill Heard dealerships closing, but Sugar Land site open By DAVID KAPLAN Bill Heard Enterprises said in a news release Wednesday it was closing its 13 dealerships nationwide, but one of its two locations in the Houston area remained open. Bill Heard Chevrolet in Sugar Land was selling vehicles into the night and will stay in business, said Linda Patterson, operations manager for the dealership at 13115 Southwest Freeway. She did not give further details to the Chronicle. However, Landmark Chevrolet at 9111 North Freeway was closed until further notice, according to a receptionist answering the phone there. No managers
Edward Lawrence, ReporterBill Heard's Las Vegas Car Dealerships Close Updated: var wn_last_ed_date = getLEDate("Sept24, 2008 7:05 PM EST"); document.write(wn_last_ed_date); Sep 24, 2008 06:05 PM CDT One of the largest car dealerships in the nation has become the latest casualty of the economy. Bill Heard Enterprises closed all of its dealerships nationwide Wednesday. That includes two in Las Vegas: Bill Heard Chevrolet and Vista Chevrolet in northwest part of the city. At noon Wednesday, without warning, the general manager walked on to the showroom floor and told employees to lock up. They were closing. The general manager would not comment on

Bill Heard Closes


Auto dealer Bill Heard Enterprises Inc. will shutter its 13 stores on Friday, the Columbus [Ga.] Ledger-Enquirer reported Sept. 24. The shutdown includes Bill Heard Chevrolet in Sanford. The company began in Columbus in 1919, founded by W.T. Heard Sr. It developed into the country's biggest Chevrolet dealer for years and runs dealerships in Georgia, Alabama, Florida, Tennessee, Texas and Nevada. But the souring economy brought less demand for new cars and GMAC recently eliminated Bill Heard's credit for inventory, the paper noted. In July 2007, Bill Heard also faced a $50 million deceptive advertising lawsuit and was bombarded

Hurricane Ike Is On His Way


Think Gustav was fun? While Tropical Storm Hanna looks like it will head further north and retain Tropical Storm wind speeds, Ike is already a Category 3 Hurricane and is making a beeline for the Florida coast.  Those mail companies and dealers using printers and fullfillment houses in Florida need to pay attention.  In addition to blatant destruction of property due to wind and and flood waters, electricity outages for long periods of time could disrupt direct mail campaigns for weeks.Currently most Florida mail houses are not too concerned....they have seen this before and most have taken the necessary precautions to be able to
While Hurricane Hanna's final path and landfall are still being determined there is a very good chance that she will definitely impact automotive direct mail movement and delivery along the path of the storm, Florida, Georgia and North and South Carolina.  At this time the potential disruption is largely uknown, such is the way of hurricane planning, but if you are dropping mail this week or next you should be considering dropping early or delaying any saturation mail.  You should also consider increasing the postage on your mail to priority or first class to insure that it moves out of

Mail House Direct Drives Car Sales and Gross in Atlanta


Atlanta, GA - Direct mail and targeted marketing powerhouse, Mail House Direct has finalized the opening of the Atlanta Regional Office and the addition of Aja Messenger as its Regional Sales Consultant. Mail House Direct has exploded onto the national automotive marketing stage with their arsenal of cutting edge products and innovative approach to driving automotive dealer traffic. This expansion of Mail House Direct's service area marks the success of the company's commitment to providing first class service and cutting edge products. This new office will provide personal service for the Georgia, Tennessee, North Carolina and Florida markets.  Aja brings