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Lead Tracking

Lead Tracking

Mail House Direct is not a mail company that just drops your mail and then moves on. We have a complex monitoring system that we partner with your production information to even further track your success. Throughout your mail campaign we are behind the scenes tracking your success right down to specific market areas. This information helps you and us continually update and define your target market giving you more mileage out of your advertising dollar. Combining this system with our IVR and PURL programs is a great way to stay ahead of market trends and always be your industry's leader.

What is Lead Tracker?

Lead Tracker is our online system we provide to track your leads in real time.  Most of the dealerships we meet with initially are not certain of the effectiveness of their direct marketing campaigns.  Their focus is usually geared towards getting the campaign delivered on-time and then handling the response such that tracking becomes an afterthought.  With Lead Tracker that is no longer a problem.  Each client receives a password protected Lead Tracker online portal to track their inbound phone calls.  Not only can you track the response rates but you can recapture lost opportunities. Our Lead Tracker system includes the following features:

  • Prospect / Customer Information
  • PURL & IVR Tracking Integration
  • Working Leads List
  • Tracking with Geography
  • Employee Performance Evaluation
  • ROI Evaluation Data
  • Full Feature Reporting

Are You Ready?

We are!  When you are ready to partner with a direct mail team that has the experience, track record, and creative team to achieve results then give us a call at 866.588.0499 or CLICK HERE to contact us through our website. 

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